Boreas Teknoloji General Manager Müge Lülecioğlu was the guest of the “Export Special” file of the Construction World Magazine. Explaining her company’s goal and vision, Müge Lülecioğlu said, “While our export rate reached 50% of our total turnover in 2021, we once again showed how assertive we are in the global market of the sector.”
With the pandemic, the economic system has come to a standstill in almost many countries. Insufficient demand and serious reductions in international commercial activities continued to show their effects in many sectors around the world in 2021. Despite this, according to the latest figures announced by ISIB, the air conditioning sector, which continued to grow in 2021, became one of the sectors in which Turkey increased its export capacity the most.
GROWTH CONTINUED IN THE AIR CONDITIONING SECTOR IN 2021
While the export of air-conditioning products in Turkey has grown by approximately 35% compared to the previous year, its share in the country’s exports since the beginning of 2021 has been 2.7%. The export size of the sector in 2021 reached 6.2 billion dollars. While European countries such as Germany, the United Kingdom and Italy are among the countries with the highest exports, Turkey also targets large markets such as Central Asia, Africa and South America for its exports in the air conditioning sector.
IN 2021, OUR EXPORTS CONSIDERED 50% OF OUR TOTAL TURNOVER
With the increasing demand in the world and the remarkable growth in the air conditioning sector, the technologies that make a difference in the sector started to attract great attention. In addition to ensuring indoor air quality, the importance of energy saving and sustainable technologies was once again understood.
As Boreas Technology, as the name suggests, we are a company with “technology” at its core, and the mission of producing sustainable and energy efficient solutions is at the core of all our products. While producing solutions for the present of the industry, we also attach great importance to improving life and we are working to add more value to the future with our R&D and P&D studies.
WE CONTINUE TO CREATE VALUE FOR THE SECTOR IN THE INTERNATIONAL AREA
Despite this period, in which the effects of the pandemic conditions continued, we had a very productive and successful year. We have achieved a 3-fold growth, which we set as the company target for 2021. We are confident that Boreas Teknoloji will increase its exports to many more countries in the coming years, with the encouragement we get from this growth. While our export rate reached 50% of our total turnover this year, we once again showed how assertive we are in the global market of the sector.
Our products and solutions are preferred in many European countries such as England, Germany and Spain, where Açık Holding, which we are a part of, also maintains its activities strongly. In addition, we carry out works that guide the right solutions in many countries such as Qatar, Bahrain, Oman, Dubai, Kuwait, Pakistan, Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Ireland and Australia, and we continue to create value for the sector in the international arena.